The script - how it was planned to be
From the documentation of Mr Lechner...
When we finished this little plot and had the completed spot, we weren’t very excited about the whole idea embedding a usual story with this particular lomo video effect. In short, it didn’t fit. We considered how to make it a little bit more matching to our main topic, named lomo. The story of losing and finding the lomocamera wouldn’t fit to the rest of the movie with these fast sequences, so we tried to find a better beginning. We considered if we truly need a story to show how much fun it is to do lomography. We came to the result that it is much better to give an impression what you can do with this kind of camera, probably what you feel when you are shooting a picture. There are quite a lot of advertisings which are without a storyline at all, they show some pictures, effects, feelings of people, and nobody of the observer knows exactly what the whole product is all about. For example the famous advertising of the shoe producer HUMANIC or of the brand new telecommunication company “3” with only the number three and their URL on wallpapers.
However, the new spot starts with a girl holding the lomocamera, screaming “LOMOGRAZ”. This sequence stops in the middle to start the lomo video effect. After that, the other lomo videos follow, and here and then writing appears on the screen to describe the certain picture. At the ending the last lomo video with fades out and the URL of the lomography society appears (for those who don’t know what lomo is all about).